Cutting Down on Carbon

We're using technology to help us operate more efficiently and reduce our carbon footprint. But what if we also deployed technology that helped our customers do the same? That's the concept behind our 10x Carbon Reduction goal. 

Our Goal

AT&T recognizes that climate change is a problem — and we’re working to be part of the solution. We know that our technology can help customers reduce their carbon emissions. We set a goal to enable carbon savings 10x the footprint of our operations.

We’re calling this our 10x Carbon Reduction Goal, or more simply, our “10x” goal.

To meet the goal, we’re making our network more efficient and delivering services that help AT&T customers avoid carbon emissions.

10X_2_PieChartComparison

How We’re Measuring Progress

Currently, there is no official standard methodology to measure how products can help reduce carbon emission. So we worked with the Carbon Trust and BSR, two leading non-government organizations with extensive experience in this area, to build a guidebook for measuring progress against our 10x goal.

We’re also a member of the Net Positive Project, a group looking to create “net positive” efforts like our 10x goal that put back more into society, the environment and the global economy than they take out.

View our methodological framework

Case Studies

AT&T is also teaming up with companies to measure the carbon savings of specific products by using the measurement tool. We will publish these case studies to this website as we complete them.

We are excited to uncover the innovative — and sometimes unexpected — ways that our customers are changing their company and our communities for the better.

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