Introducing AT&T Turbo: A New Wireless Feature That Gives Customers Real-Time Responsiveness and Enhanced Data Connectivity on the Go

What’s the news?

AT&T* is the first carrier to give customers the choice to purchase enhanced data connectivity for real-time responsiveness with the introduction of AT&T Turbo on May 2.

Built to support high-performance mobile applications, like gaming, social video broadcasting and live video conferencing, with optimized data while customers are on the go. AT&T Turbo allows users the choice to optimize their network when they want by adding additional network resources to their mobile data connection.

For example, if customers want less freezing or stuttering and lower latency when milliseconds matter in gaming, AT&T Turbo can help offer real-time responsiveness by improving the performance of customers’ data on the network.

How do customers get it?

Through the myATT app or online, customers can easily add AT&T Turbo, priced at $7/month per line on eligible plans, when they want it and remove it from their line when they don’t.

Eligible customers will be in control of whether to activate this service, which boosts all the high-speed and hot spot data on a user’s connection while it is active.² Consistent with open internet principles, once turned on the boost applies to a customer's data regardless of the internet content, applications, and services being used.

What’s next?

Today’s launch is only the first step in bringing new, cutting-edge network capabilities to our customers. We’ve seen traffic grow on our network exponentially, and more importantly the technical requirements are increasing for real-time apps like gaming, social video sharing and live video conferences. Latency-sensitive applications will continue to need more enhanced network technologies to perform their best, so we plan to continue to advance and evolve AT&T Turbo.

What are people saying?

“With AT&T Turbo, we are the first to give customers the choice to activate enhanced data with a few clicks. We know customers want more control of their experience, especially while on the go, and AT&T Turbo answers that call by putting it all at our customers’ fingertips,” said Erin Scarborough, senior vice president of consumer product for AT&T. “Today is only the beginning of how AT&T plans to enhance the customer experience through our network and we look forward to evolving the possibilities of AT&T Turbo in the future.”

To learn more about AT&T Turbo, visit: att.com/turbo starting May 2.